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Updated: 1 hour 7 min ago

Latest 'Shot on iPhone' ad uses Mother's Day to get emotional impact

Sun, 2016-05-01 16:58
Apple on Sunday released a new TV commercial, making use of the upcoming Mother's Day holiday to further its "Shot on iPhone" marketing campaign.

Apple, Samsung, Facebook, Amazon & the case of the 'very bad' Q2

Sun, 2016-05-01 12:03
Apple's fiscal Q2 earnings were the company's "worst ever" of the last decade in terms of year-over-year growth, but not in terms of actual commercial activity during the first three months of 2016. Take a closer look at Apple and three other firms: Samsung, Facebook and Amazon.

Intel splits on Atom after the mobile relevance of x86 whacked by Apple's Ax

Sat, 2016-04-30 15:17
Intel is ending production of its mobile Atom processors as the reality sets in of a mobile world where virtually all the profits are inhaled by devices sold by Apple and powered by the iPhone-maker's own custom Ax series Application Processors.

Review: Logi Base Smart Connector charging dock is the best way to juice your iPad Pro

Sat, 2016-04-30 08:22
MagSafe has long been a defining feature of Apple's market leading notebooks. Thanks to the Smart Connector charging capabilities first introduced by the new Logi Base dock for iPad Pro, Apple's iDevices now have their own convenient MagSafe equivalent.

This week on AI: Apple's no-good terrible quarter, a death in Cupertino, 'Apple Watch 2' rumors & more

Sat, 2016-04-30 03:50
In many ways the last week of April was a negative one for Apple, with disappointing financial results, a death on campus, and word of more labor abuses at a key supplier. Rumors did emerge, however, about plans for the "iPhone 7" and a second-generation Apple Watch.

Apple redesigns Support website with clean layout, responsive UI

Fri, 2016-04-29 18:32
As part of ongoing website redesign efforts, Apple on Friday launched a revamped Support Pages mini-site with a cleaner layout, easy to access topics links and responsive web assets supporting desktop and mobile browsing.

Schiller schools internet on correct Apple device plurals, but Cook says 'iPad Pros'

Fri, 2016-04-29 17:54
A contentious debate is brewing in Cupertino. Apple marketing chief Phil Schiller on Friday took to Twitter to inform tech plebes that Apple devices should never be pluralized, a stance in diametric opposition to beliefs held by CEO Tim Cook.

Apple will attempt data extraction on iPhone of teen lost at sea, report says

Fri, 2016-04-29 16:37
Apple forensics experts will attempt to extract data from an iPhone 6 used by missing Florida teen Austin Stephanos, who was presumed lost at sea some nine months ago, a lawyer representing the Stephanos family said Friday.

Tor Myhren officially starts as Apple's new VP of Marketing Communications

Fri, 2016-04-29 14:49
Months after the hiring was announced, Apple on Friday officially instituted Tor Myhren as the company's new VP of Marketing Communications, replacing Hiroki Asai, a now-retired 18-year veteran with the company.

Exclusive: Apple's top secret 'Athena' chip fab gets new 'delicate equipment'

Fri, 2016-04-29 13:48
Apple has quickly moved to overhaul the equipment installed at the San Jose, Calif., chip fab it acquired from Maxim Integrated Products in December, indicating that the purchase was a strategic priority for the company in its relentless drive to out-innovate its competitors.

Apple to partner with Coach on new leather Apple Watch bands, coming as soon as June

Fri, 2016-04-29 13:41
New leather Apple Watch bands made by luxury fashion brand Coach could arrive as soon as Apple's Worldwide Developer Conference in June, a new report has revealed.

Software update upgrades select 2013-2015 Fiat Chrysler vehicles with Siri Eyes Free

Fri, 2016-04-29 11:29
Fiat Chrysler on Friday issued a free software update to owners of some 2013-, 2014-, and 2015-model vehicles, giving them access to Apple's Siri Eyes Free, which enables voice commands to an iPhone by tapping a button on the steering wheel.

Apple's iPad Pro beating Microsoft Surface in 'detachable' tablet market

Fri, 2016-04-29 10:39
Apple's iPad Pro is already surpassing the Microsoft Surface in the so-called "detachable" tablet market, though that market is still relatively small, according to a new research report.

Drake says new album's Apple Music exclusivity just one week long

Fri, 2016-04-29 08:26
Although Drake's new album Views From the 6 is launching today as an Apple Music exclusive, that exclusivity period is just one week long, according to the rapper.

US Supreme Court approves search warrants for computers in any jurisdiction

Fri, 2016-04-29 07:26
The U.S. Supreme Court has authorized a rule change that -- barring intervention by Congress -- will allow judges to issue search warrants for computers in any jurisdiction, instead of just the ones their courts oversee directly.

AppleInsider podcast reviews Apple's 12" MacBook, talks earnings, Smart Connector, 'iPhone 7' and more

Fri, 2016-04-29 06:18
This week on the AppleInsider podcast, we go hands-on with Apple's new early 2016 12-inch MacBook, talk Apple's soft earnings, discuss the Logi Base Smart Connector charger, and talk about 'iPhone 7' and the headphone jack.

FBI reportedly paid less than $1M for San Bernardino iPhone exploit

Thu, 2016-04-28 20:40
A report on Thursday claims the U.S. Federal Bureau of investigation spent less than $1 million on an exploit used to access an iPhone tied to last year's San Bernardino terror attack, far below a previously estimated sum of more than $1.3 million.

Dead Apple employee identified as 25-year-old software engineer, report says [u]

Thu, 2016-04-28 17:50
An Apple employee found dead at the company's headquarters in Cupertino, Calif., on Wednesday has reportedly been identified as a 25-year-old software engineer.

Apple Maps expands Spotlight Suggestions to 3 new countries, adds Flyover and traffic locales

Thu, 2016-04-28 17:02
Apple in an update to its Apple Maps product on Thursday rolled out new coverage areas for Flyover and traffic services, while activating Spotlight Suggestions in three countries.

Apple buybacks to resume on Friday, gobbling up stock priced near the lowest of 2016

Thu, 2016-04-28 16:54
Apple's share repurchase program will exit a mandated quiet period on Friday--two days after the company reported earnings--enabling the company to resume buying back shares. Coincidentally, the company's shares were conveniently pushed down toward their lowest price of 2016 today.